Working across brand and marketing to create a cohesive design system
I've been working in partnership with RedWizard. It's been an exciting journey, from helping to develop their brand identity, story and website to creating digital cross-channel content and copy.
RedWizard brand guidelines: I updated the logo, and helped RW with their overall identity. Including--typography, colour palette, imagery, icons, tone of voice, story, and copy. Once complete, I designed a brand guidelines booklet to be used for onboarding and future design work.
RedWizard Website Design
Initially, I was asked to review the RedWizard website and provide feedback. I was then asked to redesign the website. In Figma, I designed two new layouts. One focused on using illustration, the other on RedWizard being a family-run business. (see sample layouts below). RedWizard decided on 'sample one'. After developing the site in Figma, and working with RedWizard's web developer, the site was ready for go-live and delivered on time (see image of the final website below).
During this process, I also provided written content (copy), designed promo and case study images, and completed a number of blog articles.
Below is the final website design and copy (figma screenshot)
Web design and copy developed in Figma before go-live.
Like RedWizard, I'm passionate about flexible and remote working so when they asked me to create a 'talking heads' video and write an article for FindYourFlex, I couldn't wait to get started!
Below are just a few of the many infographics I've created for RedWizard.
Infographic--designed as a game board
Infographic-- PMO change support models
FEEDBACK
"Kim has been partnering with RedWizard recently, helping us to develop our brand awareness and marketing. I have been blown away by her creative ideas and how quickly she got to grips with 'our brand'. She goes above and beyond to ensure that what she is creating is what is required and is the best it can be. I've personally found it a real pleasure to be partnering with such a professional."
--Laura Handley, Business Development Lead at RedWizard Consulting