National Grid is a British multinational electricity and gas utility company headquartered in London, United Kingdom. Its principal activities are in the United Kingdom and Northeastern United States.
THE BRIEF
The brief for this project was to create a logo for the Chief Financial Officer (CFO) Awards 2016, due to take place in the Midlands and New York. The logo was to be used across all CFO Awards campaign marketing material.
Developing a mood board helps me to create a visual concept of what I’m envisioning for a client. In this case, National Grid had a clear idea of the direction they wanted to take, and provided me with their own mood board to work with. This gave me confidence when developing the overall design aesthetic.
Based on the mood board, I used the gold and star and incorporated National Grid's 'electricity pipes' to ensure the logo fit with the overall brand.
THE BRIEF
Each year, National Grid hold a 'Wellbeing Week' event which showcases the healthy activities and programmes they have to offer. From fitness, massage and healthy eating to volunteering, and learning opportunities. I was asked to design a four page brochure covering the National Grids 'five days, for five ways to improve your wellbeing' to be used for marketing purposes leading up to the event, and as a guide to all the activities on offer during the week.
